A nuragic cleric, his face hidden behind a mask, ever so white on his fiery red vest, wanders since centuries around central Sardinia, with his leather boots marking the path as he dances. He brings a rope to catch men, women and authorities: the grip of his Soha, that it is the name of the Issohadore's rope, brings a message of luck and fertility.
Taking inspiration and name from the cultural heritage of Sardinia, Soha has become also a high profile brand in the world of jewelry art. Each piece of jewelry reflects into an encounter between hand-crafted filigree and the contemporary design signed by artists from the London’ St Martins College of Arts and Fashion, one of the top design schools in Europe.
The international profile of the project contributes to strengthen symbolic and evocative bonds with the Island of Sardinia, which remains Soha’s native homeland and the shell of its identity. Imagine this relationship as an invisible string tying all things belonging to the same place: this concept was highly reflected by prominent Sardinian artist Maria Lai in late Seventies, when she tied together all the houses of her village, in the name of group identity and sharing.
Soha’s jewelry comprises a wide collection of bracelets, necklaces, rings and many other products resulting from a slow and accurate hand-made artisanal process that makes each object a unique piece of art. The idea behind the project originates from two guys, Giovanni Pisu and André Baradat, the former being originally from Sardinia with a background in fashion at the international level, the latter from Paris with solid experience in the world of cosmetics and aesthetics.
Soha's concept store :
Where can you admire Soha’s precious treasury? There are two concept stores: one in Cagliari, vico II Sulis 18, open the whole year; and one in Porto Cervo, along the famous Promenade du Port (via del Porto Vecchio 1), only from April until October.